The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Active Engagement
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Active Engagement
Chipotle Freeting Wins the Pro Basketball Finals
Agency: Day One Agency / Los Angeles + Chipotle Mexican Grill / Newport Beach
Client: Chipotle Mexican Grill Category: Active Engagement
SmartWax
Agency: McCann / Melbourne
Client: Clean Ocean Foundation Australia Category: Active Engagement
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Active Engagement
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Active Engagement
Lonely Rambutan
Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok
Client: Malee Group Public Company Limited Category: Active Engagement
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Active Engagement
Feast of Legends
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York
Client: Wendy's Category: Active Engagement
#NationalRoastDay
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / New York + Spark Foundry / New York
Client: Wendy's Category: Active Engagement
Award:
2020 Social Media Merit Award
Agency:
Herezie Group / Paris
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Active Engagement
Annual ID:
OS_SM20_065M
Award:
2020 Social Media Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Active Engagement
Annual ID:
OS_SM20_066M
Award:
2020 Social Media Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Real Meals
Category:
Active Engagement
Annual ID:
OS_SM20_067M
Award:
2020 Social Media Merit Award
Agency:
Day One Agency / Los Angeles + Chipotle Mexican Grill / Newport Beach
Client:
Chipotle Mexican Grill
Title:
Chipotle Freeting Wins the Pro Basketball Finals
Category:
Active Engagement
Annual ID:
OS_SM20_068M
Award:
2020 Social Media Merit Award
Agency:
McCann / Melbourne
Client:
Clean Ocean Foundation Australia
Title:
SmartWax
Category:
Active Engagement
Annual ID:
OS_SM20_069M
Award:
2020 Social Media Merit Award
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Side:Biz
Category:
Active Engagement
Annual ID:
OS_SM20_070M
Award:
2020 Social Media Merit Award
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne: Quest
Category:
Active Engagement
Annual ID:
OS_SM20_071M
Award:
2020 Social Media Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Active Engagement
Annual ID:
OS_SM20_072M
Award:
2020 Social Media Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Active Engagement
Annual ID:
OS_SM20_073M
Award:
2020 Social Media Merit Award
Agency:
Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok
Client:
Malee Group Public Company Limited
Title:
Lonely Rambutan
Category:
Active Engagement
Annual ID:
OS_SM20_074M
Award:
2020 Social Media Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Kids
Title:
You're It
Category:
Active Engagement
Annual ID:
OS_SM20_075M
Award:
2020 Social Media Merit Award
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Active Engagement
Annual ID:
OS_SM20_076M
Award:
2020 Social Media Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
#SpotifyWrapped
Category:
Active Engagement
Annual ID:
OS_SM20_077M
Award:
2020 Social Media Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York
Client:
Wendy's
Title:
Feast of Legends
Category:
Active Engagement
Annual ID:
OS_SM20_078M
Award:
2020 Social Media Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / New York + Spark Foundry / New York
Client:
Wendy's
Title:
#NationalRoastDay
Category:
Active Engagement
Annual ID:
OS_SM20_079M